How do promotional events typically impact sales at Circle K?

Promotional events are designed to create a sense of urgency and excitement around products or services. When Circle K runs such events, they often use time-limited offers or special deals that motivate customers to make a purchase immediately rather than delaying their decision. This urgency can lead to increased foot traffic and sales volume during the promotional period.

Additionally, these events encourage customers to return for future visits, as they may be enticed by new promotions or deals that could arise. Effective promotional events not only stimulate immediate sales but also foster loyalty, prompting customers to become repeat visitors to the store. This long-term engagement is vital for sustaining growth in sales over time.

While some options may touch on aspects related to costs, customer attraction, or resource allocation, they do not capture the primary effect of promotional events on customer behavior and sales dynamics as effectively as the notion of creating urgency and encouraging repeat visits does.