What is a recommended behavior when dealing with regular customers?

Engaging based on past preferences is a recommended behavior when dealing with regular customers because it creates a personalized experience that fosters loyalty and makes customers feel valued. By recalling their previous interactions, preferences, and any specific requests they may have, you demonstrate that you recognize them as individuals rather than just another transaction. This connection can lead to stronger relationships, as customers appreciate when their needs and likes are acknowledged and remembered. This approach not only enhances customer satisfaction but also encourages repeat business, as regular customers are likely to return to a place where they feel personally attended to and appreciated.