What is the name of Circle K's brand of private-label products?

Circle K Select is the name of Circle K's brand of private-label products. This branding strategy allows the convenience store chain to offer products that are specifically tailored to consumer preferences at competitive prices. The "Select" designation implies a curated choice of quality items, which can include snacks, drinks, and various convenience goods, positioning them as a desirable option for customers while also enhancing the store’s brand identity. By using a proprietary label, Circle K can manage product quality and pricing, setting their offerings apart from national brands and providing value to their customers.