What should an employee do when promoting a new product?

Promoting a new product requires a proactive and engaging approach, which is why encouraging customers through active engagement is crucial. This strategy involves interacting with customers, answering their questions, and generating excitement about the product. Active engagement helps build trust and a relationship with customers, making them feel valued and more inclined to consider the new product.

By engaging with customers, employees can highlight the unique benefits and features of the product, offer demonstrations, and share personal experiences or testimonials. This kind of interaction not only increases the likelihood of sales but also fosters customer loyalty and satisfaction.

In contrast, limiting information to only the basic details may leave customers uninformed and less intrigued, while misleading information can damage the company's credibility and trustworthiness. Focusing solely on promotional pricing can also detract from understanding the product's real value and benefits, which is essential in making an informed purchasing decision. Active engagement provides a balanced and comprehensive approach that enhances the overall promotional efforts.