Which strategy is effective in promoting health and wellness products?

Creating informative displays is an effective strategy in promoting health and wellness products because it enhances consumer awareness and education about the product's benefits. Informative displays can visually highlight key features, such as ingredients, health benefits, and usage instructions, capturing the attention of shoppers and encouraging them to explore the products further. This approach not only provides essential information but also can engage customers emotionally by illustrating how the product can fit into their lifestyle, ultimately influencing their purchasing decisions.

While distributing product samples, reducing prices for a limited time, and offering loyalty points can be beneficial strategies in certain contexts, they may not provide the same depth of understanding that informative displays can achieve. Distributing samples allows consumers to try the product but may not educate them about its benefits. Price reductions can attract attention but may not communicate the value or distinctive features of health and wellness products. Similarly, loyalty points incentivize future purchases but do not actively inform customers about why the products are beneficial or essential to their health. Thus, creating informative displays stands out as the most comprehensive strategy for promoting these products effectively.